Britney Spears Dons $20K Sports Bra For New Ad

Posted Monday April 16, 2012 12:49 PM GMT

Earlier this month, Britney Spears posted a photo to her Twitter account from the set of the Twister Dance advertisement. And it turns out her wardrobe was worth a pretty penny.

The “Baby One More Time” songstress was sporting a Body Rock sports bra, which retails at a whopping $20,000.

The Eternal Love Bra boasts an 18-karat gold zipper, 18-karat gold removable tassel with diamond-eyed skulls and Swarovski crystal hearts, silver diamond Swarovski crystal-encrusted accents, and is made out of silk.

Designer Kelly Dooley told press she was excited to hear that Spears would be rocking the bra in the ad. “Yes, my PR company was working with Britney’s stylist for some time to make this placement happen. After Britney’s first fitting with the product, I had to rush to make a second bra for her dance double. That’s when I knew that the pop princess would be wearing BodyRock. I just couldn’t wait to see the video! When she tweeted some preview images I literally almost had a heart attack!”


More Activewear Photos