Buzzing: Tory Burch to Unveil Activewear, Men's Accessories

Posted Friday April 4, 2014 2:22 PM GMT

Already looking ahead to 2015, Tory Burch has a few new ventures up her sleeve and we can’t wait to see what’s in store.

The beloved American designer has her sights set on European expansion, with new stores and initiatives planned for Paris, Milan, Frankfurt, Cannes and Zurich.

Tory told WWD, “We’re not that well known in Europe yet, so I think it’s going to take some time. It’s about finding the right locations.… We never wanted to be in a rush; we want to take our time. I think we have a lot of potential [in Europe]. Ready-to-wear is performing really well here.”

But that’s not all, as Burch will launch men’s accessories (small leather goods, tech accessories, shoes and belts) for the Asian market in the New Year.

Furthermore, Tory has a whole line of activewear slated for 2015 as well. Shoppers will be able to snag stylish apparel for golf, yoga, running, and tennis and it’s not just for working up a sweat. She explained, “I find a lot of women wear what they wear to go to the gym all day long.”

Photo Credit: Stéphane Feugère

filed under Activewear, Fashion

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