Lysse Leggings Eyes Activewear Market
Posted Monday April 23, 2012 1:55 PM GMT
With the massive explosion in growth in the activewear market, Lysse Leggings can’t help but want to get in on the action.
In fact, founder Beth Gold-Cohen told press the label is gearing up for some pretty exciting things to launch in the marketplace this June.
She explained, “I’m introducing active shapewear leggings because many women have asked me if they can wear my basic nylon and spandex leggings to exercise in. There are some women who are already exercising in the basic leggings to do light cardiovascular workouts, but the fabric shows perspiration. So I thought it would be a great idea to do activewear leggings with a shapewear component.”
Lysse will offer a flare leg for $62, a tight ankle silhouette for $60, and a capri-style cut for $56, along with a $42 matching tank top.
Beth added, “All elements work together to eliminate the [midriff] roll and lend a streamlined appearance with unexpected comfort and control.”