Reebok Launches New Fitness Campaign

Posted Monday January 16, 2012 3:17 PM GMT

Ready to pump up the intensity on their advertising efforts, Reebok has launched a brand new fitness-centered campaign named "The Sport of Fitness Has Arrived."

Having unveiled their latest TV Spot during last night's (January 15) NFL Divisional Playoff between the New York Giants and Green Bay Packers, the brand's marketing effort highlight's Rebook's partner, the CrossFit training program.

Additionally, the clip features Rich Froning and Annie Thorisdottir, the winners of the "fittest man" and "fittest woman" on earth competition.

“More and more people are coming together to experience fitness in a community environment, with shared goals, shared experiences and a certain level of competition. This campaign taps into this trend. It shows that fitness can be experienced in a supportive, engaging and dynamic way," Reebok's chief marketing officer, Matt O’Toole, told press.

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