Rejoice And Be Glad: Adidas by Stella McCartney Lookbook is Here!
Posted Tuesday July 8, 2014 10:45 AM GMT
It’s going to be a stylish Autumn season at the gym, as the new lookbook from Adidas by Stella McCartney is looking fabulous.
The Fall 2014 lineup is a nod to McCartney’s own pre-fall collection and she even utilized organic cotton and a low-waste dye process.
Also of note, the new range will be available on the Net-A-Porter activewear website Net-A-Sporter, so there’s no need to leave the comfort of your home to pick up some killer duds for the fitness center.
Net-A-Porter president Alison Loehnis told Fashionista, "The initial idea for Net-A-Sporter only came about six months ago. We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE, and we wanted to build on our offering and broaden our buy to create a dedicated category for sport."
"It was important to us from the beginning that the pieces themselves were not only performance-based but that they could also be incorporated into our customers' personal style. We know that a lot of women are exercising and heading straight from their yoga or ballet class to breakfast with friends without changing. With this in mind, we have developed a category called 'après sport' designed for those who want to look incredibly stylish after their workout."
Photo Credit: Vincent van de Wijngaard for Adidas by Stella McCartney