Venus Williams to Relaunche EleVen Label
Posted Monday March 19, 2012 12:30 PM GMT
Giving it another go with her fashion ambition, Venus Williams is excited to reboot her activewear collection EleVen by Venus Williams.
The tennis star explained that the thought behind her line is giving ladies options on and off the court to feel sexy and confident.
Venus began, “EleVen is really about being better than a 10. It’s bringing your personal best which makes you an 11, and not accepting the standards of what is considered the best. It’s overcoming defeats and being a champion in life. If you don’t look good, you won’t play well.”
“EleVen is about being yourself. I don’t like to be told what to wear and how to look,” Williams added. Styles will sell for between $17 and $48.
Photo Credit: Carlo Dalla Chiesa