Arizona Muse: Estée Lauder's Newest Spokesmodel
Posted Friday March 16, 2012 1:18 PM GMT
Known for her effortless poise both on and off the runway, it’s no surprise that Arizona Muse has been signed by Estée Lauder to be the brand’s newest spokesmodel.
The 23-year old bombshell is among good company as past brand ambassadors include women such as Elizabeth Hurley, Carolyn Murphy, Hilary Rhoda, Constance Jablonski, Liu Wen and Joan Smalls.
Of their latest face, the label's image director, Aerin Lauder, told press, “Arizona is a true beauty and a great complement to our other spokespeople. She is perfect for the brand — she is warm, elegant and personable. She can represent skin care, fragrance and makeup equally well. She is truly a modern Estée Lauder woman.”
Richard Ferretti, the company's VP later added, “We see her in a very luxury way. She has the ability to go to that place. Also, Arizona is warm, engaging and smart. She has an innate graciousness that we believe will translate to whatever advertising we choose to do with her.”
The first images on Arizona repping the brand’s skin care, cosmetic and fragrance lines are expected to be released later on this year.