Blo Bar Recruits Gwyneth Paltrow and David Babaii for New Strategy

Posted Wednesday May 28, 2014 2:29 PM GMT

Always looking to innovate, the team at Blo Bar just tapped Oscar winner Gwyneth Paltrow and celebrity coif master David Babaii to help them take things to the next level.

The “Shakespeare in Love” lady and her longtime hair stylist pal have signed on to “direct a new creative vision” for Blo and they couldn’t be more pumped.

Mr. Babaii told People, “Their entire team is the coolest you’ll ever meet. I am just so excited and so is Gwyneth. I get to work with someone that’s been my dear friend and inspiration for so man-years. How much better can it get?”

David added, “Gwyneth is so smart and cool and we work so well together. We’ve been friends for 12 years, and she’s been such a support to me with everything. When we opened our first blow dry bar with Tracy Anderson, it was for members only, but there was overwhelming demand.”

Photo Credit: Getty Images

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