Cameron Diaz Named New Face of Tag Heuer Watches

Posted Friday March 9, 2012 4:31 PM GMT

Adding to her already impressive resume, Cameron Diaz has been selected for yet another gig - celebrity ambassador for Tag Heuer's new Link Lady watch campaign.

Having inked a three-year deal with the brand, the "Bad Teacher" actress debuted her duties as spokesperson in Switzerland just a few days ago.

White chatting about her new venture, Miss Diaz told press, "The Link Lady is modern, sexy and elegant and I'm equally comfortable wearing it on the red carpet or in my day-to-day life. The first watch I bought was a Tag Heuer at 18."

In addition to fronting the collection, Cameron's celebrity will be used to help raise awareness for UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women.

Tag Heuer


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