Hang Ten: Kelly Slater Signs on For Stylish New Venture
Posted Thursday April 3, 2014 10:53 AM GMT
Professional surfer Kelly Slater has just announced his new partnership with Kering Group.
The 11-time champion and former face of Quiksilver has signed on with the luxury lifestyle company, which will help launch and develop his premiere clothing line.
“For years I’ve dreamt of developing a brand that combines my love of clean living, responsibility and style. So I am excited to tell you that I’ve chosen The Kering Group as a partner. They share my values and have the ability to support me in all of my endeavors,” said Slater.
In addition to creating a collection, Slater has also been appointed to a brand ambassador position for initiatives surrounding sustainability.
Kering Group possesses a powerful client roster, with brands like Gucci, Alexander McQueen, Stella McCartney, Balenciaga and Altuzarra also in the mix.