Model Behavior: Kate Upton Named as New Face of Express

Posted Wednesday March 12, 2014 3:38 PM GMT

It’s always interesting to see what she’s up to, and Kate Upton just scored a new contract with Express!

The curvy Sports Illustrated Swimsuit Issue stunner is the new brand ambassador and she’ll host Express’ spring runway show in Miami Beach later this week.

Chairman/CEO Michael Weiss told WWD, “The new partnership highlights the mutual admiration between Express and Kate and is the culmination of two iconic American establishments coming together.”

Ms. Upton won’t appear in an Express ad campaign until this fall, so stay linked to DIY Fashion for all the latest details and sneak previews!

Photo Credit: Getty Images

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