Natasha Poly Named New Face of L’Oréal Paris

Posted Monday February 27, 2012 4:20 PM GMT

Adding another impressive title to her portfolio, Natasha Poly has been selected as the new face of L’Oreal Paris cosmetics.

And according to the beautiful supermodel, she’s been on a trajectory towards the high-profile gig for awhile now.

Ms. Poly told press, “It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist. Color Riche lipstick and Elnett hairspray are iconic products for me, and I’m so excited to be representing them.”

Cyril Chapuy, L’Oreal Paris honcho, noted, “Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years. Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality.”

Previously, Natasha has worked with Yves Saint Laurent, Jean Paul Gaultier, Valentino, and Gucci.


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