New York & Co. Taps Eva Mendes For Ambassador Duties
Posted Sunday February 17, 2013 9:23 AM GMT
Sure, the lion’s share of her career experience in is film, but Eva Mendes is taking on the fashion game with New York & Co.
The “Other Guys” actress just inked a deal with the label to develop her own sub collection and serve as the brand’s ambassador in future advertising campaigns and public appearances.
CEO Greg Scott explained, “This could be significant for us. We like to think big. We’ll see how the collection can grow. We don’t address day-to-evening and real cocktail looks today. There will be pants and jeans because that’s what our brand is known for. Eva is excited to pursue that also.”
“We want her influence in the collection. She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident,” he added.
Of her own fashion tastes, Mendes confessed, “I love anything that winks to yesteryear. You have to find what works for you. Quite a few times I’ve worn turbanlike accessories. In this day and age where everybody has a stylist, I appreciate the kind of woman who steps out of the box. I love feeling like an individual. I want to share all these little tips with women.”
“I have a ton of ideas, but it’s a bit early to discuss them. [The project] is taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it. I’m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse.”