Olivia Palermo Teams with Westward Leaning for Eyewear Collection

Posted Monday June 9, 2014 10:10 AM GMT

Reaping the rewards of her fame thanks to a spot on MTV's “The City,” Olivia Palermo revealed she has a new collaboration under her belt.

The fashionista is getting ready to launch an eight-model Westward Leaning collection, which she exclusively designed.

Palermo stared supporting the e-commerce company in 2012, and the growing brand noticed an instant spike in sales thanks to Olivia's shout outs.

Co-Founder Robert Denning commented on Olivia’s support saying, ”Keyword searches featuring Olivia or some derivative of her name are the only individual-specific keywords in the top tier of revenue-driving organic searches related to Westward Leaning,”

All eight pairs of sunglasses feature “muted gold” lenses because Liv believes “gold is the new tan. In addition, the specs are named after her favorite places to travel.


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