Penelope Cruz's New Gig: Loewe's Lady

Posted Monday November 12, 2012 5:20 PM GMT

She’s cut back on her acting career ever since giving birth to her son Leo, however Penelope Cruz is still adding to her impressive resume.

The “Pirates of the Caribbean: On Stranger Tides” starlet is the face of Loewe, a Spanish leather goods company.

According to WWD, Cruz inked a 3-year contract with Loewe and will shoot a new campaign with Mert Alas and Marcus Piggott for release in January 2013.

Loewe’s creative honcho Stuart Vevers gushed, “Penelope is Spain’s most famous woman. For us to collaborate feels right and natural. I always start with the woman and a character. I find film very useful as a fictional character can be liberating creatively. Pedro Almodóvar’s work is a constant reference and Penelope’s characters in his films have often been an inspiration — the strength and complexity they have. I am a big fan of Penelope’s work.”

Photo Credit: Mert Alas and Marcus Piggott


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