Betty Boop, Daria Werbowy Team for Lancome Ads
Posted Tuesday June 26, 2012 6:19 AM GMT
Always looking for new ways to show off their products, Lancome has come up with a new commercial featuring the iconic Betty Boop and supermodel Daria Werbowy for their Hypnose Star Mascara.
Under the direction of Joann Sfar, the short film depicts Boop and the Canadian cutie in black sparkly gowns in a 1930s-themed setting.
During a behind-the-scenes featurette, Ms. Werbowy talks about the concept of working alongside a cartoon- “She’s charismatic, she’s funny, she’s exciting... she’s a star.”
Lancome’s new print and film campaign for Hypnose Star Mascara will debut on July 2nd worldwide.
Photo Credit: Facebook