First Look: Make Up For Ever Launches New HD Products

Posted Wednesday January 29, 2014 4:43 PM GMT

Make Up For Ever already revolutionized the beauty industry with their iconic HD Microfinish Powder, and now they’re introducing two new products: HD Pressed Powder and HD Blush.

In case you’ve been living under a beauty world rock, HD Microfinish Powder comes in one universal shade and is used by just about everyone in the film and television industry (yes, men included). Go on camera wearing this stuff, and you look instantly shine and wrinkle-free.

The new talic-free, silky, lightweight formula offers the same benefits of HD Microfinish Loose Powder, but in a purse-friendly compact. It helps to soften the appearance of fine lines and pores (a perk we could all use in our lives), and creates an instantly smooth, soft-focus effect. Although the powder appears white in the compact, it’s completely translucent and designed to work on every skin tone.

Now onto the fun stuff — HD Blush. Make Up For Ever’s new 16-piece lineup was tested in front of HD cameras to ensure that it blends seamlessly and is undetectable both on-screen and to the naked eye. Shades of the long-lasting formula range from light to medium to tan to deep, both with cool and warm undertones. It can be put on with your fingertips, an HD sponge or an Artisan Brush depending on the desired results.

Beauty experts recommend applying the cream onto the apples of the cheeks in a figure “8” motion, sweeping from the top of the apple downwards, then up and back towards the top of the ear.

Head to Sephora this February to get matched with the perfect color for your skin tone, or pick up #410 — the universal shade that's guaranteed to look beautiful!

Photo Credit: Sephora


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