Gucci’s Frida Giannini: New Cosmetics Line is a Long Time Coming

Posted Monday June 2, 2014 2:20 PM GMT

Ladies the world over are eagerly anticipating the September arrival of Gucci’s forthcoming collection of eye, face, lip, nail and skin products.

And with Charlotte Casiraghi serving as the face of the range, creative director Frida Giannini told WWD that years of planning are finally paying off.

The Gucci cosmetics initiative officially commenced in 2010, but Giannini explained, “The idea emerged much earlier— I’ve always wanted to do a cosmetics line for Gucci.”

She continued, “I feel good, and confident: I’m very satisfied with the final result that we were able to achieve, to perfection….As a woman, of course I tried absolutely every product and color we made.”

Furthermore, stated P&G Prestige president Joanne Crewes, “Makeup is part of the holistic brand universe for luxury fashion brands and is a natural next step for Gucci. The foundation has been laid for a broader beauty offering. Consumers love [the brand]. Since P&G started partnering with Gucci in 2005, sales from the license have more than doubled. This growth has been purely organic.”

Pricing for the new line will range from $29 for nail polish to $69 for various skincare potions.

Photo Credit: George Chinsee

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