Lancome Welcomes Alber Elbaz to Makeup
Posted Friday January 18, 2013 2:52 PM GMT
Taking their game to the next level, Lancome has just added Alber Elbaz to their repertoire, with a new limited-edition color cosmetics collection due in June 2013.
Youcef Nabi, Lancome International president told WWD, “Alber Elbaz is, without a doubt, one of the world’s most influential fashion designers. But beyond that, he is also the most talented.”
“His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancôme. We are extremely proud and happy that, with us, he is set to channel his universe in the world of makeup for the very first time.”
And starting today (January 14), the Lancome website will begin running a 15-second promotional video for the new line, created by Elbaz and creative director Pascal Dangin from Box Studios.