NARS to Release Dual-Purpose Eyeshadow (Finally!)

Posted Tuesday April 15, 2014 1:41 PM GMT

With a stellar track record over the years, NARS is ready to step out further into the color cosmetic realm and the marketplace is eager with anticipation.

Founder/creative director Francois Nars told WWD he’s looking to change things up a bit with his new Dual-Intensity Eyeshadow.

Mr. Nars noted, “Eyes are an important part of every beauty look. I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibility of being used wet or dry.”

Furthermore, “The embossment on the powder in the compact reinforces the dimensionality of the formula. I always want to encourage women to play and have the freedom to try different looks, colors and finishes. This will allow them to do so with the wet and dry formula and a full range of 12 new shades.”

“The Dual-Intensity Eyeshadow is formulated specifically to be used both wet and dry; the payoff will be different depending on the approach. The product is long-wearing and crease-proof and the texture is amazingly unique. When I am developing product, I never forget about the texture; it’s something that makeup artists really notice. It’s lightweight, but the pigment is still strong.”

Photo Credit: George Chinsee

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