OPI Strikes Up Partnership with Ace Hardware
Posted Friday June 6, 2014 11:10 AM GMT
Taking home improvement to a whole new level, OPI will be selling a line of interior paint based on their most popular hues at Ace Hardware stores nationwide.
Per a WWD report, the nail polish giant will launch the venture on June 10th, with Clark+Kensington manufacturing the actual product.
Ace Paint Division president Mary Rice explained, “Ace had been looking for a partner that would help us extend our paint business into the world of color and fashion and leverage our brand in an unexpected way.”
“As we continue to work on growing our market share in paint, we will continue to look at strategic alliances that surprise and delight our target customer, attracting a new audience that might not otherwise have shopped at Ace.”
For now, OPI’s offerings will include a trio of collections- The Artist, The Romantic and The Wild At Heart.