OPI Teams with NYC Ballet for New Polish Collection
Posted Thursday February 9, 2012 5:20 PM GMT
Adding some artistic flair to the marketplace, OPI has joined forces with the New York City Ballet for a new line of nail polish.
The fresh offerings (six in all) are coming to retailers in April 2012 and feature a budget-friendly price tag of $8.50 each.
And OPI Executive VP & Artistic Director explained that the partnership between her company and the Ballet is all about melding expression and beauty.
"OPI is so excited to work with the New York City Ballet. NYCB is rich with artistic history and has a renowned reputation that brings people from around the world to see NYCB performances. The dancers, choreography and costumes provided a wealth of inspiration for a range of soft, feminine hues. The beige, pink, and white lacquers bring to mind classic ballet slippers, tutus and leotards, while the sheer lilac and gray add muted color to ballet's traditional pink."