Rihanna Wants to MAC-You-Over with Her New Cosmetics Collection

Posted Wednesday February 20, 2013 1:09 PM GMT

She's known for her rockstar collaborations, and this time Rihanna is turning her killer creative talents to the makeup world. Enter, RiRi [Hearts] MAC.

The “We Found Love” songstress has been hard at work on four distinct collections with the cosmetics giant — all of which will begin filling store counters this May. First to be released will be RiRi Woo, a lipstick inspired by her favorite red hue from the brand, Ruby Woo. Additional products will continue to roll out through 2013, including blush, eyeshadow and false lashes.

Dishing about the groundbreaking deal, Rihanna told WWD, “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

And whether it’s makeup or her new River Island range, RiRi can’t stop coming up with new ideas. “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks … they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”

MAC honcho John Demsey noted that the company’s venture with Rihanna is different than prior collaborations, calling her a creative partner instead. “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

“This was not a front. This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup," Dempsey added.

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