Smashbox Has Your Ticket to the Oscars ... Well, Kinda
Posted Wednesday January 16, 2013 2:40 PM GMT
Ever dream of having your likeness on Hollywood Boulevard?
With Smashbox’s new “Love Me” campaign, you can. The cosmetic company is inviting fans to be the face of the Oscars in celebration of the company’s creative collaboration with Curtis Kulig.
Here’s how it works:
- Visit Smashbox Cosmetics Facebook page and design your “Love Me” billboard template inspired by Kuligs’ limited-edition partnership with Smashbox Cosmetics.
- Upload a photo you want to be featured in your billboard.
- Write what “Love Me” means to you in a few words.
- Wait for your email notification about what time your billboard will go live, which will include a link to a live-stream online.
The winner’s “Love Me” billboard will be presented the week of the Oscars on Hollywood Boulevard at the Roosevelt Hotel. In addition to being seen by all of L.A., the final product will be live-streamed across the country.
Everyone who enters will also have the chance to win the latest offerings from the “Love Me” line, full of eye shadows, lipsticks, blushes, liners and lip glosses of boasting striking hues.