Joe's Jeans to Launch Lower-Priced Label at Macy's

Posted Wednesday February 29, 2012 1:59 PM GMT

Keeping the frugally-minded consumer in mind, Joe’s Jeans has come up with a new lower-priced line of denim called Else.

The new collection will be sold exclusively at Macy’s department stores this spring, featuring 25 pieces that range from jackets to shorts, skirts, and jeans.

CEO Marc Crossman told press, “This isn’t about creating a cheaper jean for the girl that is wearing Joe’s Jeans. It’s about addressing a customer who isn’t in the market or aspires to wear a premium denim but can’t afford it.”

Manufactured in China, Else jeans are priced between $68 and $78, a big cut from the Joe’s Jeans price tag that begins at $158.

filed under Denim, Fashion

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