Chic By Choice Takes Fashion E-Commerce to the Next Level

Posted Monday May 26, 2014 2:55 PM GMT

The trend towards internet-based shopping is only getting more prevalent and Chic By Choice is looking to capitalize on consumers’ desire for specialty items on a rental basis.

Lisbon, Portugal duo Filipa Neto and Lara Vidreiro have taken the perks of Rent the Runway and Farfetch and combined them with some additional insightful ideas.

For example, Chic By Choice has access to many different designer dresses from around the world, but they actually don’t purchase any of them until a client makes a request to rent it. There is also a selection of marvelous accessories and customers can rent the goodies for four or eight days.

Neto and Vidreiro told Fashionista that at this point the goal is “getting people to know that we exist,” and there’s even a mobile site that “feels like an app” slated to go live in June.

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