Founders Weigh In On Decline of Juicy Couture

Posted Monday June 30, 2014 10:00 AM GMT

A decade ago things at Juicy Couture looked to be pretty perfect, however bad business decisions and a lack of loyalty to the vision have rendered the label just another trendy tag.

Founding team Pamela Skaist-Levy and Gela Nash-Taylor (who sold Juicy to Liz Claiborne in 2003 for $53.1 million) just wrote a book called “The Glitter Plan,” and they told the Huffington Post that seeing their baby on a downward spiral has been brutal.

Skaist-Levy shared, "It's been painful to watch the brand fall down after we left. We wanted Juicy to be the great American girly brand. It was our legacy."

Of the decision to sell in 2003, Nash-Taylor noted, "We were just hanging on. But you have to also know that when you have a company like Juicy, when you sell it, there's always a chance that someone will not see the vision the same way we did, and you have to live with that."

And while Juicy is being sold at Kohl’s, the founders have started a new brand called Pam & Gela. Maya Singer of Style.com wrote, "The Pam & Gela girl is hanging out at the corner of Melrose and La Brea. She's got a couple of tattoos and a regular and expensive habit at M Cafe de Chaya."

Photo Credit: Getty Images


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