Free People: Taking Over the (Fashion) World?

Posted Thursday April 3, 2014 4:47 PM GMT

Boho babes rejoice, because Free People is popping up all over the world! The label unveiled its first in-store shop in Hong Kong on Wednesday (April 2).

Teamed with Lab Concept, the space carries the complete clothing and intimates collection. “Lab Concept will open the first Free People shop to give Hong Kong customers a genuine, full experience of the Free People spirit,” said Morgan Tan, vice president of Lab Concept. “With its strong core values, we think Free People will have a devoted, ever-growing following in Hong Kong.”

The new location will remain true to its iconic nature décor that includes sheesham and teakwood tables, hand-sewn curtains, caged lighting and cast-iron branches.

Free People’s first internationally expansion occurred in Japan, then hit Selfridges in London. Their next goal is to target Italy, Germany, Spain and France. “We believe in measured and sustained growth, and that ultimately, the customer will determine when, where and how many stores we open,” said David Hayne, chief operating officer of Free People. “However, we do recognize our opportunity in Asia is significant, as it is in Europe, and we’re moving to realize this opportunity.”

So if you plan on going abroad for the summer, no worries — most likely Free People will be in an area near you.


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