Zappos Couture Bulks Up on Designer Brands
Posted Tuesday May 27, 2014 8:45 AM GMT
Looking to broaden their consumer base, Zappos Couture has announced they’re adding a slew of top-name designer labels to their repertoire.
According to WWD, the e-commerce company enlisted DMA United to help with a strategy following their re-launch back in January.
And as a result, Zappos Couture will now carry handbags from Marc Jacobs and apparel from Diane Von Furstenburg, Zac Posen, Alexis Bittar, Helmut Lang, Oscar De La Renta, Vera Wang and Philipp Plein.
While a few of the new items are available now, the rest will go live in July and August, just in time for Fall/Winter 2014.