Rachel Zoe: Taking her Styling Talents to ShoeDazzle
Posted Wednesday January 9, 2013 11:52 AM GMT
Rachel Zoe has landed a gig as the Chief Stylist for the uber-popular footwear source ShoeDazzle.
And CEO/co-founder Brian Lee sees Zoe’s arrival as the perfect addition to the recovering company at such a crucial time.
Lee told WWD, “It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon.”
“I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”
Prior to selecting a new Chief Stylist, ShoeDazzle surveyed 50,000 customers to see who they’d look to for style advice. “Rachel Zoe was number one on the list by far. There was no second place.”
Of the new position, Rachel shared, “We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable. You don’t have to have massive budgets to look great. Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops.”