Aldo Launches Fragrance Collection

Embarking in a new direction, Aldo has announced their debut fragrance line just in time for the holiday shopping season.

The shoe and accessory chain has based their new scent selection on primary color preference, with Red, Yellow, and Blue for women and Red and Yellow for men.

Aldo Creative Director Douglas Bensadoun told press, "Colors are like personalities. Scents can be complex, but everyone knows their favorite color. It's never been easier to find yourself."

Given that it’s a brand new initiative, Aldo has kept the prices for their A is for Aldo collection relatively low, with bottles going for anywhere from $15 to $45.