Alexander Wang Unveils Fragrance Collaboration with Balenciaga
Posted Tuesday June 10, 2014 2:05 PM GMT
He's nailed down the perfect techinques while producing lovely clothes and now Alexander Wang is moving his talents into the fragrance realm.
Collaborating with Balenciaga, Wang unveiled B Balenciaga this week. The “woody” scent features soft hints of lily of the valley, violet green leaves accord and cedarwood.
“Each element was a process that took a lot of evaluation as to what’s been done before and what hasn’t been done before,” Wang told WWD.
“It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision. Designing fragrances and designing clothes and accessories are both emotional. But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game. I’m always up for a creative challenge, though — I love to explore and dig up why something has to work the way it does.”
The scent debuts in October and the ad campaign stars model Anna Ewers.