Marc Jacobs Taps Sofia Coppola For Daisy Dream Campaign
Posted Wednesday May 7, 2014 2:30 PM GMT
Finding the perfect team for any advertising strategy can be tricky, but Marc Jacobs has the advantage of knowing all the right people.
The former creative director of Louis Vuitton hand-picked Oscar-winning writer/director Sofia Coppola to shoot the commercial for his new fragrance Daisy Dream, the latest scent in Jacobs’ successful Daisy lineup.
And in the newly-unveiled clip, a beautiful youthful model flirtingly frolics through a spring field while turning back and laughing before laying on the ground in a wispy white dress.
Slated to launch in July, Marc Jacobs Daisy Dream will also release a print campaign helmed by Juergen Teller.