Marni Readying Foray Into Fragrance Realm

Posted Tuesday November 6, 2012 10:07 AM GMT

Everyone loves a great new scent and Marni is looking to capitalize on the growing industry segment in the New Year.

According to creative director Consuelo Castiglioni, the brand will launch its inaugural perfume in February 2013 and Raquel Zimmermann will serve as the face of the fragrance.

Castiglioni explained to WWD, "It's a perfume that's quite individual, that doesn't evoke anything in particular. It's for a woman who dresses herself, who doesn't follow trends but is sophisticated and also maybe a little eccentric."

Priced at $105 per bottle, the Marni juice will smell like "a blend of spicy and woody notes with an intense rose oil to inject voluptuousness."

Photo Credit: Marni

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