Mary-Kate & Ashley Olsen: Two New Scents on the Way
Posted Tuesday November 5, 2013 12:28 PM GMT
The Olsen twins are at it again.
The sisters are adding two perfumes to their multi-million dollar empire, Dualstar Entertainment Group, and they’re destined to make a major impact in the fragrance world. The juices are coined Black Nirvana and White Nirvana, and will be exclusively sold at Sephora starting late January. The original plan was to design one scent, but instead, they made two that, according to Mary-Kate, “layer very nicely.”
“We always knew we wanted to have a fragrance for this brand, because it’s very lifestyle,” said Ashley in an exclusive interview with WWD. “There are many components to the brand. We felt that between the brand Elizabeth and James and Sephora that we were really speaking together directly to our customer. We felt that was a really good place to start exploring the world of fragrance and beauty.”
In creating the juice, Mary-Kate and Ashley stuck to their perfectionist ways. “We have expensive tastes,” admitted Ashley. She brought her shampoo, conditioner, face lotion, oils and deodorant to the first mixing session to use as inspiration. “People would always say I smell good, but it was really a combination of those things rather than a specific fragrance,” she explained.
Nirvana White is a peony, muguet and musky scent, while Nirvana Black features violet, sandalwood and vanilla notes. “These fragrances are really about what everyone wants, which is intimacy,” said Mary-Kate. The bottles are dressed to match the names — decorated in minimalist black and white statements.
Prices will range from $55 to $75 for full bottles, and $22 for a rollerball. If you’re lucky, you can get your hands on them during the in-store holiday preview from December 13 to 25.