Miss Universe Organization Inks Fragrance Deal
Posted Sunday January 6, 2013 8:51 AM GMT
Looking to broaden the appeal of their brand, the folks over at Miss Universe have announced a brand new scent collection on the way.
In partnership with Omni Scents’ Neil J. Katz, the beauty pageant will release three new fragrances—Miss Universe, Miss USA, and Miss Teen USA.
And according to Katz, the project will yield a new set of spritzers each year in conjunction with each respective contest.
“Miss Universe fragrance collection will, we believe, resonate with women all over the globe who look to each contestant as a representative of what every girl dreams of becoming — beautiful, talented, a winner in every sense. Truly, this is a fragrance concept that captures aspirational glamour, as it appeals to every girl who wants to feel confidently beautiful.”
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