Silverscreen Scents: James Bond to Debut a Scent for Her
Posted Saturday March 8, 2014 10:00 AM GMT
He’s always been a ladies’ man, so it’s only natural that James Bond would eventually develop a fragrance for females.
According to WWD, P&G Prestige has announced a new licensing agreement to market James Bond 007 scents beginning with the new spy flick that’s due out next year.
P&G Prestige Vice President Carla Liuni explained, “A women’s scent proposition represents the missing element that will make the James Bond fragrance universe complete and is an exciting addition to our portfolio.”
“Looking back over the last 50 years, the James Bond history has seen many beautiful, strong and smart women whose image is today more powerful than ever. This is an incredibly inspirational ground for new fragrance launches.”