We've Got the Details on Sofia Vergara's First Signature Fragrance
Posted Monday March 17, 2014 8:22 AM GMT
Sofia Vergara’s shaking up the fragrance world.
The Colombian actress inked a deal for not just one scent, rather, an entire franchise. Her first signature perfume is appropriately coined Sofia, and is already set to launch on HSN April 24.
Given her platform, it’s clear that Vergara could have signed on much earlier in her career, but by waiting she proved her capabilities both in the merchandise and acting industries, which granted her more creative freedom in the design process. (She already has lines with Kmart, Cover Girl, Rooms to Go and Head & Shoulders, to name a few.)
“I wanted to make sure it was a great product and that I was going with the right people,” said Vergara. “I usually don’t like getting into things where I don’t have a say.”
As for the scent itself, “I have orchids and roses because those are my favorite flowers, and they’re Colombian,” she said. “I wanted to bring a little bit of who I am, my ethnicity, where I’m from, and I thought it was very cool to be able to get flowers from Colombia actually into the perfume.”
It’s packaged in a beautiful soft pink bottle shaped as an emerald and according to WWD, has the potential to help her become one of the world’s largest celebrity brands, bringing in billions — with a B. If you ask us, that’s less of a matter of if and more of a matter of when.
Photo Credit: WWD