Drum Roll, Please: Sephora Introduces The Beauty Board

Posted Thursday March 13, 2014 4:45 PM GMT

Taking their cosmetics game to the next level, Sephora has just unveiled a new shopping platform designed to utilize many of the aspects that make Pinterest so appealing.

With everything from a desktop website to a mobile app, the Sephora Beauty Board offers consumers limitless possibilities when it comes to designing the perfect makeup combination.

Sephora’s Vice President of Interactive Media told Fashionista that integrating mobile technology and social media is expected to pay big dividends right off the bat.

“We think that mobile may be the slant that makes us grow even faster than we expect,” she explained. “Every woman has a phone with her, and taking a photo and uploading it is just so easy.”

Photo Credit: Sephora

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