Aesop Launches Hair Care Collection
Posted Wednesday April 4, 2012 1:35 PM GMT
They make some of the hottest skin and body care products on the market, and now Aesop is taking aim at the hair care market.
The newly-revamped collection is comprised of 10 new products, set to hit stores this June on their 25th anniversary.
Under the Black Label moniker, the Australian company replaces its old line of hair care products from the 1980s with six new shampoos and four new conditioners.
Research & Development honcho Kate Forbes explained, “We have never deviated from our intention to create products that posses…tangible benefits for the hair and scalp. This radically new range epitomizes everything Aesop is about…intelligence, innovation and exceptional quality.”
Priced from $27-$47, the Black Label collection includes Calming Shampoo, Classic Shampoo, Color Protection Shampoo, Volumizing Conditioner, and Nurturing Conditioner.