Birchbox Expands Offers to Men
Posted Tuesday April 10, 2012 1:59 PM GMT
Men have always been the underserved gender when it comes to personal care products, but Birchbox is about to change all of that.
According to a report, the monthly subscription sample service will begin expanding to gentlemen’s goods in addition to providing ladies with quality goodies.
The Birchbox Shop sends out mini grooming supplies for a modest $20/month rate, and consumers can also order full-sized versions of the products they end up falling in love with as well.
Brands featured on the Birchbox roster include John Varvatos, Marvis, and Kiehl’s, giving men an expanded look at what’s on the market to suit their needs.