It Factor Speeds Up Blow Drying

Posted Wednesday October 12, 2011 3:35 PM GMT

It never seems like there’s enough time to get ready in the morning, and It Factor is looking to take care of that problem for good.

The health and beauty brand has developed a new shampoo and conditioner that promises to cut blow drying time by up to 50% with its proprietary VaporBoost system.

COO Mark Stiller announced, “I felt we really had something revolutionary here. We could really own a category much like PureOlogy did with color protection.”

He added that his wife Nicole went from 15 minutes of blow drying to just six. “My wife is so thrilled with the product. It changed our life. Now we can be on time.”

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