A Safe Frizz-Fighting Treatment

The Brazilian Blowout was all the rage last year. It became known as the professional frizz-eliminating treatment that was gentler and safer than its predecessor -- Japanese straightening. But true to theory, as one of the good things in life, the Brazilian Blowout is now apparently carcinogenic as it contains formaldehyde.

Thankfully, there’s a new pro treatment that’s quicker and safer. The Keratin Complex Express Blow Out is a one-hour, in-salon process that infuses keratin proteins into the cuticle to make strands smoother and less frizzy. The main difference between this treatment and the Brazilian Blowout, aside from the fact that the formula really is supposed to be formaldehyde free, is that it smoothes and de-frizzes but doesn’t straighten and flatten the hair.

First, hair is shampooed, conditioned, and given a quick tousle with a hair dryer. Then, the keratin solution is applied to hair in small sections using a brush like the one used to apply hair dye. Next, a stylist goes back over strands with a fine-toothed comb and a flat iron to help the keratin fully penetrate strands. You will be told to keep your hair dry and elastic free for 8 hours—not 3 days like other keratin treatments out there. Whew!

The Express Blow Out lasts about 5-6 weeks and is a fraction of the cost (about $100) of the full-fledged Natural Keratin Smoothing Treatment that lasts up to 5 months. The Keratin Complex Express Blow Out is great way to give conditioning treatments a try without the commitment. And it’s not immoral, illegal, fattening or carcinogenic.