H&M's New Brand to Open 7 Stores

Posted Friday January 11, 2013 11:56 AM GMT

Grab your passports — it's time for a shopping trip to Europe!

The brilliant, budget-conscious minds behind Hennes & Mauritz (H&M), are launching a new fashion brand called & Other Stories. This spring, the Swedish high street retailer will open seven stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris, and Stockholm.

Thanks to the internet, & Other Stories will also make this collection available to consumers all over the globe.

Head-honcho Samuel Fernstrom explained, "All of us at & Other Stories are thrilled to open our first stores in some of the major European cities, and we are looking forward to offering our collections to an even broader audience through stories.com.”

Furthermore, H&M described their diverse collection as "ranging from masculine tailoring to feminine chic." The clothes are designed to provide endless styling choices and lasting wardrobe treasures within a wide price range.