Agent Provocateaur Unveils Sultry Spring Campaign

Keeping things sexy in the undergarment department, Agent Provocateur has introduced a lovely new Spring 2012 ad campaign.

The luxury lingerie line hired French actress Mylene Jampanoi to front the advertisements, resulting in soft, 1970s-flavored images.

Creative director Sarah Shotton explained, “I was looking at [photographer] David Hamilton’s images and watching lots of soft-focus movies like ‘Emmanuelle’ and ‘The Story of O.’”

“Some people are a little bit scared of getting through Agent Provocateur’s shop door, and the campaign was a way of us saying, ‘it’s not all about Miss Whiplash.”’