Commando Expands Offerings To Shapewear
Posted Monday March 5, 2012 4:46 PM GMT
Helping ladies feel more confident in their own skin, Commando is launching a new line of shapewear under the name Commando Control.
And unlike other options on the market, the Commando lineup is designed to be a bit more gentle and longer-wearing.
Founder Kerry O’Brien explained, “Most women who have worn shapewear in the past say it starts out great but at the end of the day they can’t wait to take it off.”
“This is not industrial-strength shapewear. Our customers understand the Commando smoothed-not-stuffed approach to shapewear with our patented [microfiber] fabric that is raw-cut for flattering, all-day comfort...What we’re really talking about is eliminating the elastic waist which we started with our underwear and slip line and took the same approach with hosiery, because hosiery can be so uncomfortable.”
O’Brien also shared a personal anecdote as to how this whole company got started. “I remember one of the first things I did after I quit my corporate job in 2001 — I literally threw away all of my hosiery, which always made me miserable as the day wore on. Several years later, when I began wearing hosiery again because it was becoming fashionable, I was shocked how it was still just as uncomfortable. All the innovation in hosiery was going to shaping not comfort. That insight led to our Commando luxury legwear, which marries our patented underwear fabric to world-class luxury legs.”