Etiquette Clothier to Expand Intimates Offerings
You just can’t have too much comfort, and to that end, Etiquette Clothier is focusing on building out their range of underwear, loungewear, and socks.
According to CEO Benjamin Vergnion, it’s all part of the brand’s mission- to create the ‘world’s most proper basics’- and will help to beef up the label’s presence in the marketplace.
Vergnion explained, “Our goal is first and foremost to establish ourselves as a reference and authority on socks and underwear. We believe in the philosophy of slow wear and perfecting the basics. These were the underlying fundamentals when creating Etiquette Clothiers....The result is a well-crafted, broad yet carefully curated line of socks, underwear and loungewear for men, women and kids.”
He continued, “Etiquette Clothiers is all about obsession with detail. We don’t just manufacture or sell basics, we do provide an experience… that starts with the packaging and extends throughout all our products. Some of our unique features include our signature 40-1 certified organic combed cotton men’s White Label underwear and loungewear line, the luxurious Black Label men’s line featuring trunks in Supima cotton, boxer shorts in Sea Island cotton with a Supima net, with both styles carrying natural mother-of-pearl buttons polished on both sides as well as a reserve button in case one gets lost with time.”
“On the sockwear side, many of our customers have been requesting tights, knee-high and thigh-high socks. This is in the works for spring 2013,” added Benjamin.
And given the well-rounded approach to their product line, “I would say this already qualifies us as a ‘basics’ lifestyle brand. The rest will come in due time.”
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