Get Your Stems Ready! L'egg's Egg is Making a Comeback

Posted Thursday March 6, 2014 3:01 PM GMT

L’eggs Sheer Energy legwear is bringing sexy back.

The iconic egg packaging was an important part of the women’s empowerment movement during the 1970s and now, due to popular demand, the company is putting the sheer symbols back on shelves.

After one persistent fan requested its return twice a week for the past year, vice president and general manager of legwear at Hanesbrands, Angelia Hawkins, released a statement that read, “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many.”

The company is planning to celebrate with a sweepstakes that will offer female consumers a chance to win more than $40,000 in goodies. Hawkins added that the L’eggs Lucky Egg Sweepstakes grand-prize winner and a guest will receive a trip to Las Vegas for a “special egg hunt,” a $2,000 shopping spree, a beauty makeover, tickets to attend a Las Vegas show, and a check for $25,000.

The sweepstakes will run on Leggslucky.comfrom March 3 to April 28, and eight lucky winners will be announced every Monday starting on March 10.

To slip back into these sheer sex symbols and show off your stems, Le’eggs will be available at Walgreen's and select Rite-Aid stores at a suggested retail price of $5.50.

filed under Intimates, Fashion

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