Maidenform to Reveal Retro Line at Oscars

Posted Monday February 6, 2012 1:41 PM GMT

Ready to debut their latest lady-centered line in style, shapewear brand Maidenform will reveal their all new retro inspired capsule collection at the Oscars.

Unveiling the range to celebrate its 90th anniversary, the brand hopes to attract A-list consumers as they show off their new designs February 23-25th in the Maidenform Suite at The Four Seasons Beverly Hills.

"We identified this special milestone as an opportunity to salute our history and to show how far we’ve come. It exudes the sensuality of old Hollywood glamour, infused with today’s best intimates technology,” company CEO Maurice Reznik explains.

Setting its sights on a high-end audience, the collection luxurious fabrics, including stretch, woven satin from famed Italian silk mill Boselli and lace by specialty brand Luna.

As reported by WWD, the anniversary line, slated to hit stores in April, is made up of "a waist nipper, which will retail for $80; a control half-slip for $75, a control full-slip for $130, and two bras priced at $50 and $75 each."

Photo Credit: WWD

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