Oh, La La!: "Mad Men" Designer Gets Leggy With New Line

Posted Friday April 4, 2014 4:40 PM GMT

We all wear tights, but not always by choice. Between the tears, awkward skin tones and tacky shine, many of us would do without if we could. But unless we want to wear pants everyday or reveal too much flesh in the office, we must abide.

Thankfully, Janie Bryant, costume designer for AMC’s “Mad Men,” is giving us a leg up on the everyday legwear. Bryant teamed up with Doris International Inc. to develop her own collection called Janie Bryant Couture, made from the patented Lycra fiber technology from Invista Inc. The material is said to create deeper, richer colors and boost the on-tone color uptake of elastane and spandex.

“Invista helped me develop the intense color for the opaque tights, and that was an incredible thing, because one of my biggest challenges was to design a true opaque tight but get that really saturated color,” explained Bryant. “With the new technology, I could accomplish that.”

As for why she picked tights out of all things fashion, Janie said, “I am truly obsessed with all tights, whether it’s sheer, opaque or specialty tights like lace and crochet.” She developed the products to feel like butter and look like the leg has been oiled. “Forget the days of wearing makeup on your legs,” she added.

The best part? These techy tights won’t stretch your budget — sheer options will retail for $18, opaque tights will range from $20-$22, and lace and crochet styles will go for $25. They’ll roll out in major US stores and specialty boutiques this year, with sales expected to exceed $15 million.

Photo Credit: Janie Bryant

filed under Intimates, Fashion

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